AOL, Microsoft, Yahoo partner on digital advertising

News Broadband Global 25 SEP 2013
AOL, Microsoft, Yahoo partner on digital advertising

AOL, Microsoft and Yahoo have each committed to converge around a common set of API specifications for the premium programmatic digital advertising sales channel. The three partners said they plan to enable advertisers and agencies to procure premium digital advertising by reducing the friction in discovering, ordering and paying for premium inventory.

AOL, Microsoft, Yahoo will cooperate on a defined set of APIs that will automate the process for buying premium digital advertising. AOL, Microsoft and Yahoo will make the API specifications available in the coming months. The companies encourage other publishers and ad technology vendors in the industry to adopt or adhere to the API specifications. 

Categories:

Internet

Companies:

AOL,  Microsoft

Regions:

Global

Tags:

Wholesale, Enterprise, Advertising services

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