AT&T announced an agreement with social games developer Zynga to bring new games to AT&T's mobile customers. Popular games such as Words with Friends and Zynga Poker, plus customised content, will be featured for download on AT&T's shelf in the Android Market later this year. The agreement is the first of its kind between Zynga and a US mobile operator. AT&T customers will find customised content available within online and mobile social games, plus benefit from free credits in select games and Zynga giveaways at AT&T sponsored events. As part of the relationship, AT&T will work with Zynga to optimize the mobile gaming experience for AT&T customers. Having already tested several games across a range of AT&T Android devices, the companies will continue to explore ways to extend device battery life during game play, as well as improve network efficiency for playing. According to AT&T, 20 percent of the US population has played a social networking game in the last three months.
