0
Broadband

AT&T confirms acquisition of ad exchange platform AppNexus

Monday 25 June 2018 | 16:00 CET | News
AT&T has announced the acquisition of advertising technology company AppNexus for an undisclosed sum, confirming recent reports. Privately-held AppNexus operates an independent ad exchange for buying and selling digital ads, which would help AT&T compete better with Google and Facebook and monetise its new content assets at Time Warner. In a statement, AT&T said AppNexus and its staff including more than 400 software engineers and product managers will become part of advertising and analytics platform, expanding the latter's footprint into Asia-Pacific, Australia, Europe, and Latin America.

Thank you for visiting Telecompaper

We hope you've enjoyed your free articles. Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Internet
Companies: Time Warner
Countries: World
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

AT&T's Xandr launches new buy-side platform for advertisers

Published 10 Jun 2019 16:53 CET | United States
AT&T's advertising business Xandr announced a new buy-side platform for advertisers called Xander Invest. It comes with access to ...

Xandr increases investment in AppNexus to create 60 new roles across Europe

Published 15 Mar 2019 11:03 CET | Europe
AT&T-owned advertising technology company AppNexus is creating 60 new positions across Europe, including in the UK, Germany, ...

AT&T results up in Q2 on Time Warner takeover, sees FY profit at high end of forecast

Published 25 Jul 2018 09:02 CET | United States
AT&T reported a strong increase in second-quarter profits, thanks to completion of its takeover of Time Warner. The company said ...

Alibaba, Tencent, China Media Capital form consortium to buy stake in WPP China

Published 23 Jul 2018 08:56 CET | China
A consortium made up of Alibaba, Tencent‎ and China Media Capital (CMC) is in talks to buy a stake worth about 20 percent in WPP ...

Luxury group LVMH renews contract with AT&T

Published 11 Jul 2018 14:42 CET | World
AT&T announced that it would be continuing its 13-year relationship with French luxury goods conglomerate LVMH (Louis Vuitton ...

AT&T expands security offering with takeover of AlienVault

Published 10 Jul 2018 14:08 CET | World
AT&T is continuing its acquisition spree with an agreement to acquire AlienVault, a privately held company based in California. ...

AT&T bevestigt overname advertentieplatform AppNexus

Published 26 Jun 2018 08:57 CET | World
AT&T maakt de overname van advertentie technologiebedrijf AppNexus voor een onbekend bedrag bekend, waarmee het de recente ...

AT&T sees flat mobile service revenue in Q2, Mexico operations hurt by stronger dollar

Published 25 Jun 2018 09:10 CET | United States
AT&T has reiterated a target to return its mobile business to service revenue growth over the full year 2018. However, the ...

AT&T close to deal to acquire ad exchange AppNexus for USD 1.6 bln - report

Published 20 Jun 2018 08:52 CET | United States
AT&T is close to a deal to acquire the advertising company AppNexus, the business news website Cheddar reported. Privately-held ...

AT&T completes acquisition of Time Warner

Published 15 Jun 2018 08:38 CET | United States
AT&T has completed its USD 85.4 billion acquisition of Time Warner, and namely, of Warner Bros, HBO and Turner. The move comes ...

Telefonica, Turner ink Peruvian ad sales deal

Published 18 May 2018 10:56 CET | Peru
Telefonica's Peruvian B2B subsidiary Media Networks has announced an agreement with the Turner Group to commercialise the ...

Turner, Warner Bros to launch cartoons sVOD service

Published 08 Mar 2017 11:06 CET | United States
Time Warner's Turner and Warner Bros announced plans to launch a subscription service for streaming cartoons in the US. The ...





Calendar   /   Industry Events

26 Jan Cisco Live
27 Jan Sprint fiscal Q3
27 Jan Juniper Networks Q4 2019
27 Jan F5 Networks fiscal Q1
28 Jan Calix Q4 2019
28 Jan AudioCodes Q4 2019
28 Jan Airtel Africa fiscal Q3
28 Jan Dtac Q4 2019
28 Jan CEM in Telecoms Global Summit
29 Jan Telia Q4 2019
29 Jan AT&T Q4 2019
29 Jan Mellanox Q4 2019
29 Jan Limelight Networks Q4 2019
29 Jan Cirrus Logic fiscal Q3
29 Jan Telenor Q4 2019
29 Jan Facebook Q4 2019
29 Jan Extreme Networks fiscal Q2
29 Jan Qorvo fiscal Q3
29 Jan Microsoft fiscal Q2
29 Jan KPN Q4 2019
29 Jan Elisa Q4 results
29 Jan European 5G Conference
30 Jan BT fiscal Q3
30 Jan NTT Docomo fiscal Q3
30 Jan Verizon Q4 2019
30 Jan Samsung Electronics Q4 2019
30 Jan Amazon Q4 2019
30 Jan The Things Conference
30 Jan FCC meeting
31 Jan Charter Q4 2019
::: More Calendar Items