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Wireless

AT&T mulling launch of cheaper, ad-supported mobile phone deals - CEO

Wednesday 16 September 2020 | 10:54 CET | News
AT&T is looking into introducing mobile phone deals partially supported by advertising, CEO John Stankey told Reuters in an interview. "I believe there's a segment of our customer base where given a choice, they would take some load of advertising for a USD 5 or USD 10 reduction in their mobile bill," Stankey said. Key to the plans will be launch of an ad-supported version of AT&T's HBO Max streaming service and subsequent new advertising inventory. With this launch as a base, the new phone packages would launch after, in a year or two, Stankey said.

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Categories: Mobile & Wireless
Companies: AT&T / Xandr
Countries: United States
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