[ENG]
Atlantic Crossing closes partnership with Emexus
Uniting knowledge and expertise results in powerful solutions for mobile marketing
Atlantic Crossing, a Dutch communication agency specialized in marketing-, recruitment-, and visual communications, closed a strategic partnership with Emexus. Atlantic Crossings and Emexus will join forces to develop creative and interactive marketing & communication campaigns in which the unique characteristics of the mobile phone will play a fundamental role. They will focus on integrating mobile games and solutions for mobile tickets and coupons in traditional marketing campaigns.
The mobile phone has developed to a particular efficient medium for successful marketing and offers important advantages, particularly when it is combined with traditional marketing resources. Mobile marketing is, personal, interactive, always available and directly produces high response. Moreover it offers organizations direct insight in statistic and demographic data on the basis of which they can further tailor their marketing activities.
André Bonvanie, co-founder and partner of Atlantic Crossings: We notice a lot of change in organizations, markets and the society as a whole. The former large, homogeneous target groups fall apart and individual behavior is less and less stipulated by common convictions and ideals, but is endorsed by individual motives. Because of this also the marketing principles change. You can no longer build a brand on the basis its values: As a company you must aim at building a real relation with your consumers. Atlantic Crossings helps companies to develop innovative, talked-about campaigns, aimed at building permanent relations between brands or products and their consumers, which contribute to a structural increase of business. The mobile marketing applications and - services of Emexus connect perfectly on these developments and on our vision on successful marketing communication.
Louis Kinsbergen, CEO Emexus: “In spite of the enormous potential that mobile marketing offers until now it is not widely implemented. This is particularly due to the fact that successful application of mobile marketing requires expertise on two traditionally separated fields, namely mobile technologies and solutions on the one hand and strategic communication and marketing on the other. Thanks to the cooperation between Atlantic Crossings and Emexus there is a party on the market, which unites expertise and knowledge in both areas and converts this into powerful, effective and innovative forms of mobile marketing.
