
Joyy CEO David Xueling Li said the deal will allow YY Live to access Baidu’s user traffic, boosting its business growth and pushing its monetization capabilities. The deal includes the YY mobile app, YY.com website and PCC YY.
The sale is only for Joyy's Chinese operations. Joyy also owns Bigo, a global tech firm based in Singapore. Bigo itself owns Bigo Live, a global live streaming platform outside of China; Likee, a global short-form video social platform; and a video communication service. The company was listed on the Nasdaq in November 2012.