Belgium, Germany most expensive for top smartphones - study

News Wireless Europe 5 SEP 2011
Belgium, Germany most expensive for top smartphones - study
Mobile customers in Germany and Belgium are the worst off when it comes to buying the latest smartphones and mobile internet plans, a survey by Telecompaper found. The market researcher's latest research brief compared the cost of buying two of the most popular phones at the moment, the Apple iPhone 4 16GB and the Samsung Galaxy S2, with an average mobile voice and data service package in the UK, Belgium, Norway, Sweden, Spain, Austria, the Netherlands and Germany. While there is a great deal of variation in the packages offered, the survey found that based on an average user profile, consumers were worst off at Proximus and Mobistar in Belgium and Telefonica O2 in Germany. These operators had the highest total costs for both phones. Based on the average total cost per country, Belgium and Germany were the most expensive, followed by the Netherlands and Spain. Austrian and Swedish operators offered far better deals, at lower total cost prices. The average total cost (including the phone and excluding VAT) ranged from EUR 649 in Sweden to EUR 945 in the Netherlands to EUR 1,332 in Belgium. Operators in the Netherlands, Spain and UK provided the biggest subsidies on the phones, but this did little to offset the total cost of the package to the consumer.

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AUSTRIA 2 SEP 2011

Comparing EU mobile packages a daunting task: Dutch consumer not worst off

As mentioned in other research many major Western European operators are adapting their offers to tiered or data-capped service plans instead of the all-you can eat/ unlimited data plans, both for mobile internet on smartphones as for mobile internet on notebook/ netbooks and tablets1. Recently all operators in the Netherlands have adjusted their tariffs for internet access on mobile phones. In this research brief we compare these operators' mobile offerings in the Netherlands with seven other Western European countries; being UK, Belgium, Norway, Sweden, Spain, Austria and Germany. In order to try to compare like for like as much as possible we took an average user profile and selected two popular smartphones, calculating the total cost per contract period. Main conclusions of this research brief are that there is a tremendous variation between the providers and countries, making a like for like comparison very complicated. It is however clear that customers with our average user profile are worst off at Proximus in Belgium, Telefonica O2 in Germany and Mobistar in Belgium with the highest total costs. Looking at the average total cost per county Belgium and Germany are the most expensive, followed by the Netherlands and Spain. As expected Austrian and Swedish operators offer far better deals at lower total cost prices. Looking into subsidies of mobile phones, operators in the Netherlands, Spain and UK provide the most subsidies, but these reductions seem to have a limited effect on the total cost that a customer has to pay.