Mobile operator Bharti Airtel announced a new organisation structure for its operations in India and South Asia. The structure, which will be effective starting 1 August, is aimed at driving greater business and functional synergies, providing a common interface to customers, and creating a de-layered and more agile organisation. The transformed organisation structure will have two distinct Customer Business Units (CBU) with focus on B2C and B2B segments. Bharti Airtel’s B2C business unit will service the retail consumers, homes and small offices, by combining the erstwhile business units - Mobile, Telemedia, Digital TV, and other emerging businesses (like M-commerce, M-health, M-advertising). The B2C organisation will consist of consumer business and market operations. The Consumer Business group will lead the overall B2C strategy and will focus on customer experience, product and service innovation (including data, VAS, new products/services), and build an ecosystem around the B2C services. K Srinivas will lead this vertical as the president, consumer business. Market Operations group will lead the ‘go-to-market’ strategy. This vertical will take products and services to customers in South Asia.
Market Operations in India and South Asia will be divided in three regions, each headed by an operations director: the North, East and Bangladesh operations will be headed by Ajai Puri; South and Sri Lanka operations will be headed by Vineet Taneja; and operations in the West will be headed by Raghunath Mandava (along with National Distribution portfolio). The B2B business unit will continue its focus on serving large corporate and carriers through Bharti Airtel’s portfolio of telecommunication services. The B2B organisation will continue to be led by Drew Kelton. In their new roles K Srinivas, Ajai Puri, Raghunath Mandava and Vineet Taneja, along with Drew Kelton, will report to Sanjay Kapoor, CEO of India and South Asia.
Meanwhile, Airtel Bangladesh has added 160 new towns to its network spread, which now penetrates to a total of 2100 plus towns across the country. With 2220 BTS sites currently present in Bangladesh, Airtel plans on extending its coverage to reach 72 percent of the country’s population by December. With a target of setting up 600 additional service centres in Bangladesh by March 2012 timeframe, Airtel plans to further enhance the presence of its support services for customers.
