Brits will spend more on video streaming subscriptions and film/TV downloads than on buying and renting DVDs for the first time in 2016, according to research from Strategy Analytics. UK consumers will spend GBP 1.31 billion on streaming and downloading in 2016 (23.7% more than 2015), compared to GBP 956 million on DVDs (includes Blu-ray), a 16.3 percent fall to below the GBP 1 billion mark for the first time since 1994.
Online formats will account for 58 percent of total home video spend in 2016, compared to 42 percent for DVDs. When looking at the five main methods of accessing home video, the largest spend will still be on buying DVDs/Blu-ray, which will fall 16 percent to GBP 905 million. Spend on streaming subscriptions services will grow by 36 percent to GBP 742 million in 2016, with spend on rental downloads rising 8 percent to GBP 338 million, and spend on downloading to buy will increase 16 percent to GBP 234 million.
Spend on renting DVDs will fall 24 percent to GBP 51 million, or just 2 percent of the market. Overall, Brits will spend GBP 2.27 billion on home video in 2016, up 3 percent from 2015, the equivalent of GBP 6.63 per household per month.
