China Unicom and Alibaba have jointly opened their first 'China Unicom Smart Living Experience Store' in Shanghai. Inside the store, customers can access AR Shopping, Cloud Product Shelves, the Tmall Genie and other new e-commerce innovations. The store connects the 'Retail+' system of Alibaba to China Unicom’s system and also leverages smart store products and services.
The store matches offline consumer behaviour with multi-dimensional online data, and offers uniform pricing, product selection and inventory across both online and offline. Customers can select to have merchandise delivered to their home or pick it up by themselves. Tmall Big Data also provides the store with customised product selection recommendations. In addition to SIM cards and terminals, customers can also purchase the electronic devices and home appliances available on Tmall at the same prices.
Combining the three senses of visual, audio and touch, interactive Cloud Product Shelves can provide customers with product prices and other information. Inside the store, customers can browse products throughout the nation and purchase them with a scan of a QR code. Augmented reality technology-based AR Shopping enables customers to obtain online reviews and product information, and make online purchases by scanning the physical product.
China Unicom and Alibaba have also prepared activities for customers visiting the store, such as offline AR cat-catching and ‘Genie Package’ (‘Ice-cream Data Package’ + Tmall Genie).
