
The main benefit for customers choosing smartDOM will be a saving on monthly bills. Extending a contract on multiple services, purchasing a second service or being a new customer choosing two services of Cyfrowy Polsat or Polkomtel results in a discount of PLN 10 a month on each service. The contract is for 24 months. Services can be added to those of Polkomtel (telephone, LTE internet) or Cyfrowy Polsat (satellite TV, LTE internet) with a subscription of at least PLN 39.90. Services can be freely combined; the only condition is a minimum subscription of PLN 39.90 in case of LTE internet and telephone or PLN 59.90 in case of satellite TV. A customer can choose up to nine services: maximum three times telephone, three times internet and three times TV and save up to PLN 80 a month.
In the advertising campaign, the companies cooperate with the creative agency Grey Group, and the campaigns are planned by PHD Media Direction and Carat Polska.