Digital Entertainment Content Ecosystem (DECE), a multinational cross-industry coalition dedicated to establishing the first open market for digital content distribution, has introduced its UltraViolet consumer brand and logo. UltraViolet aims to represent a new way for consumers to have greater choice, confidence and freedom in how, when and where they enjoy digital movies, TV shows and other entertainment. Complementing the physical DVD and Blu-ray home entertainment markets, UltraViolet will allow consumers to watch their digital entertainment across multiple platforms, including connected TVs, PCs, game consoles, smartphones and tablet PCs. All UltraViolet offerings will work together, thus enabling customers to select which products and devices they prefer from a spectrum of familiar companies – ranging from major studios to consumer electronics companies to cable, web and other service providers. In addition, the UltraViolet name and logo will help identify entertainment products and services designed to work together seamlessly. UltraViolet will be powered by a cloud-based UltraViolet Account, which will include a Digital Rights Locker and account management functionality. Users will be able to create an UltraViolet Account free of charge, via one of the participating UltraViolet service providers or through the UltraViolet website. Once created, this account will allow consumers to access and manage all of their UltraViolet entertainment, regardless of where it was purchased. The consortium also added three new members, bringing the total to nearly 60 member companies. The newly-added members are LG Electronics, LOVEFiLM and Marvell Semiconductor.
