German operator Drillisch announced plans to phase out some of its online mobile brands, in order to focus on the stronger names such as Smartmobil.de and Yourfone going forward. In total, six brands will be taken out of the market, leaving the company still with ten brands.
The marketing will focus on the established brands Smartmobil.de and Yourfone, and the portfolio will still include winSIM, PremiumSIM, DeutschlandSIM, sim.de, discoTEL and Simply. The marketing of helloMobil will be discontinued immediately, and Phonex, McSIM and discoPLUS will be phased out by the end of the year. The marketing of BigSIM and discoSURF had already been discontinued over the summer. Existing customers are not affected, they can continue to use their respective tariffs as usual.
