Dutch handset advertising grows 18% in 2014 - Telecompaper

Monday 9 March 2015 | 10:46 CET | News
Spending on ads for mobile handsets rose 18 percent last year in the Netherlands, according to the latest report from Telecompaper. Operators, retailers and handset producers spent a total of EUR 295.7 million on handset advertising in print, broadcast and outdoor media, against 250 million in 2013. Handset ad budgets grew particularly strongly at operators. They spent 19 percent more than the year earlier. Vodafone Netherlands spent the most among the top three operators, with its ad budget lifting 73 percent. KPN's advanced 7 percent, at the expense of ad spend at units Hi and Telfort.

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Categories: Mobile & Wireless
Companies: Hi / HTC / Huawei China / KPN / Nokia / Samsung / Tele2 / Telecompaper / Telfort / Vodafone
Countries: Netherlands
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