0
Wireless

Dutch handset advertising grows 18% in 2014 - Telecompaper

Monday 9 March 2015 | 10:46 CET | News
Spending on ads for mobile handsets rose 18 percent last year in the Netherlands, according to the latest report from Telecompaper. Operators, retailers and handset producers spent a total of EUR 295.7 million on handset advertising in print, broadcast and outdoor media, against 250 million in 2013. Handset ad budgets grew particularly strongly at operators. They spent 19 percent more than the year earlier. Vodafone Netherlands spent the most among the top three operators, with its ad budget lifting 73 percent. KPN's advanced 7 percent, at the expense of ad spend at units Hi and Telfort.

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Mobile & Wireless
Companies: Hi / HTC / Huawei China / KPN / Nokia / Samsung / Tele2 / Telecompaper / Telfort / Vodafone
Countries: Netherlands
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.