Dutch mobile market slows drop in service revenues in Q3

News Wireless Netherlands 26 NOV 2014
Dutch mobile market slows drop in service revenues in Q3
The Dutch mobile market started to show signs of stabilisation in the third quarter, with revenues flat compared to Q2, according to research by Telecompaper. On an annual basis, mobile service revenues in the Netherlands were still down 6.4 percent to EUR 1.26 billion in Q3, but the drop slowed from an annual decline of around 8 percent in the previous three quarters. The market continues to suffer from the weak economy, which is driving a shift to cheaper SIM-only offers and low-cost brands as well as lower out-of bundle revenues.

The Q3 performance is in line with Telecompaper's full-year outlook for a fall of 6.5-7.0 percent in service revenues in 2014. For the period 2014-2018, the Dutch market is expected to show a negative CAGR of 3.0 percent, reaching around EUR 4.6 billion in revenues in 2018.  

Dutch mobile service revenues (KPN, Vodafone, T-Mobile)

While all three of the mobile network operators showed lower revenues on an annual basis in Q3 2014, Vodafone showed the smallest decline and also managed a small increase in revenue compared to the second quarter. Vodafone has now grown its share of service revenues for five consecutive quarters, to reach over a third of the market. This has largely come at the expense of KPN, which had just over 42 percent of service revenues in Q3. T-Mobile’s revenue share was down slightly in Q3, at around 24 percent. 

The number of mobile connections was largely stable in Q3. Including MVNOs, the number of mobile SIMs decreased by 0.2 percent annually and was up by 0.3 percent sequentially to 20.5 million at the end of September 2014. For the forecast period, Telecompaper expects the total market to increase to 21.4 million mobile SIMs in 2018 (excluding M2M). 

KPN increased slightly its share of SIMs to 49 percent in the third quarter, due to growth in postpaid and a slower decline in prepaid. Vodafone’s share was stable at 26 percent, while T-Mobile declined slightly but still had a quarter of the market. Excluding M2M and MVNOs, the market shares look somewhat different, with KPN dropping to 43 percent, and Vodafone and T-Mobile increasing to respectively 32 percent and 25 percent.

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EU Mobile Benchmark 2014 Q3

This EU Mobile Benchmark report compares and analyses over 4,100 mobile packages across 16 countries European countries (Austria, Belgium, Denmark, Finland, France, Germany, Greece Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and UK). A matrix was built based on ranges of monthly minutes and MBs offered. SMS has been excluded, as the majority of plans already offered (near) unlimited SMS. To account for more than just the headline cost of minutes and megabytes a total cost of ownership (TCO) approach has been used, which amongst others includes promotions and the cost of handsets. All MNOs, second brands where relevant and two MVNOs who acquired spectrum were included. Data was collected during July and August 2014 from the providers' websites. The team has assumed an 'average' consumer who is looking for a post-paid plan with either a handset in three categories or alternatively for a SIM-only plan. The report is accompanied for corporate users by the excel covering all the packages used in the analysis with the following details: name provider, name plan, type of plan, contract duration, which handset included, monthly price, promotional price, duration of promotion, calculated TCO in EUR and EUR PPP, set-up costs, cost of handset, number of minutes, SMS and MBs included. This report edition provides data and analysis of the high-end smartphone and SIM-only choices, while details of all four handset choices are included in the pricing database.