NuVu's content offering, which is expected to grow significantly in the coming years, will span genres including Hollywood and Nollywood movies, TV series, kids, music, gospel and education. Ericsson said it is working with a number of leading international distributors to acquire TV and film content for the new service. The NuVu platform developed by Ericsson will be fully integrated into the operator's customer relationship management and payment systems. A core feature of the service is the built-in ability to distribute content to consumers during off-peak periods. This minimizes data costs for both operator and consumer.
The service will launch initially as an Android app for smartphones, providing subscribers with a personalized user interface, bookmarking and personal recommendations. Ericsson will continue to roll out the service on other platforms and operating systems. The NuVu brand identity was created by the creative agency Red Bee, which is part of Ericsson.
