Facebook to launch NFL video clips with Verizon ads

Nieuws Breedband Verenigde Staten 24 DEC 2014
Facebook to launch NFL video clips with Verizon ads

 

Facebook has entered a partnership with the National Football League (NFL), according to The Wall Street Journal. 

On Tuesday the league began posting short video clips on the social networking service, that could include game highlights, NFL news and fantasy football advice, according to people familiar with the plans. 

The clips will be immediately followed by ads from Verizon Wireless, which will pay to promote them within NFL fans' Facebook news feeds. Facebook and NFL will share the ad revenue, although specific financial terms of the deal have not been disclosed. Going forward, Facebook plans to partner with additional sponsors. 

"This is a small video sponsorship test, and we will be evaluating how people, publishers, and marketers respond to this kind of co-branded video content on Facebook," a Facebook spokeswoman said. 

The NFL clips will run above a clickable, "presented by Verizon" message. At the end of the video a Verizon add will begin playing. Facebook plans to test other formats beyond that "post roll" advertising approach.

Categories:

Internet

Companies:

Verizon Wireless,  Facebook,  Verizon

Countries:

Verenigde Staten

Tags:

Launch, Cooperations & alliances, Advertising services, Contract & orders

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