United Group’s Greek operator Forthnet announced that it's officially changing its name to Nova. As part of the change – which aligns the company’s name with its consumer-facing brand – Nova is refreshing its visual identity to mark the beginning of new era for the company and the Greek market.
Nova has historically been the biggest investor in pay-TV content in Greece with an annual expenditure of roughly EUR 100 million, United said. Along with the Greek Football Championship, EuroLeague and other sports traditionally broadcast on Nova, from next season Greek fans will enjoy new additions to the line-up, such as the UEFA qualifiers, Bundesliga, LaLiga, Wimbledon, the Davis Cup, and the ATP Cup. Nova also has FIBA basketball competitions, Football Coppa Italia, and the Dutch and Belgian leagues.
Nova CEO Panayotis Georgiopoulos said investments are also being made to build new infrastructure, implement new technologies and IT systems, make new products, reshape the Nova brand, and transform customer touchpoints.
As part of Phase 1 of its plan, United Group is investing an additional EUR 50 million in the company through the end of 2021. This comes on top of EUR 150 million spent on the acquisition and restructuring of the business over the past six months. Phase 2 of United Group’s plan for Nova with a five-year horizon is now under development.
An important goal for the company is to secure access to open NGA networks and – wherever possible – to build its own infrastructure.
