France Telecom announced the launch of the new Orange in France and the United Kingdom. On 1 June, Orange becomes the single brand for France Telecom's Internet, TV and mobile offerings. At the same time, Orange Business Services becomes the Group's business brand name in 220 countries and territories. This move is a decisive step in the NExT Plan initiated in 2005 and reflects the transformation of the France Telecom Group to offer its customers simple and convergent services. The Orange brand will now include all the Group's activities worldwide, except for traditional telephony offers, which will retain the France Telecom brand in France and the incumbent operator's where relevant.
Orange Business Services combines the strengths of Equant's international IP network and professional services for multinational organisations, Etrali's financial trading solutions and Orange Business Solutions' existing leadership in mobile technologies for businesses.
