In 2002, the online advertising market in Germany increased to EUR 255.9 million, a growth of 20.9 percent compared with 2001. Market research company Nielsen Media uses the gross online expenditure results of 20 advertising agencies in Germany, which covers between 70 and 80 percent of the total online advertising market, to come to this conclusion. The service companies advertised online for over EUR 53 million, an increase of 87.3 percent, second largest were training and media companies with over EUR 39 million (plus 26.8 percent), trade and logistics over EUR 33 million (plus 48.2 percent), the financial services companies with EUR 29.5 million (plus 75.7 percent) and the telecommunications companies with almost EUR 22.5 million, an increase of 7.2 percent. Overall were the online ads 1.5 percent of the total advertising budgets.
