Google Inc., developer of the largest performance-based search advertising program, today announced its continued global expansion with the opening of its Spanish office in Madrid. This important addition to Google’s growing number of European offices will bring Google’s performance-based keyword advertising program, Google AdWords™, to marketers and advertising agencies in Spain. Google now has 21 offices worldwide and more than 150,000 advertisers participating in the Google AdWords program.
Google, currently the No. 1 search domain in Spain, also announced the launch of www.google.es, the country domain for Google Spain, and the Google Toolbar 2.0 in Spanish. The www.google.es site and the Google Toolbar will enhance the search experience for Google's Spanish users by enabling them to access information from Google's index of more than 3.3 billion web pages, as well as to restrict their searches to find pages from Spain or just those written in Spanish.
“With our fast growing network, advertisers will reach more than 60 percent of the Internet population in Spain with relevant advertising that helps users find what they are looking for,” said Omid Kordestani, senior vice president of Worldwide Sales and Field Operations at Google. “Google’s expansion into the Spanish market represents our continued commitment to providing the best search experience for users and a high return on investment to advertisers and partners around the world.”
Google’s Spanish advertisers, who currently include El Corte Ingles, eBay, Kelkoo, Iberia, Banco Cetelem, Telefonica, and Fenix Directo Seguros, can use targeting options available on Google AdWords to target their campaigns to 250 countries, including those in the important regions of Europe and Latin America. Google’s partner network in Spain includes Ya.com, El Mundo.es, Ozu.es as well as Lycos Europe, who are part of the Google AdSense™ program, which extends advertiser reach to content sites.
