
Google has collaborated with Samsonite on two new backpacks equipped with the Jacquard smart touch system. With the system, the left strap of the backpack can unlock desired capabilities, customised before using the Jacquard app. For example, touching the strap in a certain way could deliver call and text notifications, trigger a selfie, control the wearer’s music or ask Google Assistant for the latest news. For an added level of interaction, a LED light on the left strap will light up according to the alerts set.
Google launched a smart jacket with Levi Strauss in 2017 and then more affordable versions in 2019. The company added that it has also worked on smart items with Saint Laurent, Adidas and EA. The latest Konnect-I Backpack with Samsonites costs USD 199 for the Slim version and USD 219 for the Standard version.