Google reported revenues for the first quarter up 27 percent year-on-year to USD 8.58 billion. Traffic acquisition costs, which are shared with customers and included in revenues, totaled USD 2.04 billion, or 25 percent of advertising revenues. Google sites revenues lifted 32 percent to USD 5.88 billion, while Google network revenues advanced 19 percent to USD 2.43 billion. Revenues from outside the US reached 53 percent of the total or USD 4.57 billion. The operating profit rose to USD 2.80 billion from 2.49 billion the year before. Net profit increased to USD 2.30 billion or USD 7.04 per share, from 1.96 billion or 6.06 per share the year earlier. Google finished December with a total USD 36.7 billion in cash. The company's headcount rose to 26,316 from 24,400 three months earlier.
