Real Media Europe, a division of 24/7 Real Media, a leading provider of interactive marketing services and technologies, today announced that Real Media France has been named the exclusive Web advertising sales representative for iFrance, the leading French portal for free Internet services. In addition to selecting Real Media France as its advertising sales representative, iFrance will expand its use of the Company's proprietary advertising serving technology, Open AdStream, to manage online advertising revenues and to serve advertising into its European sites including France, Spain and Italy.
According to LemonAd France, iFrance is listed among the top three sites for online advertising in France. Today, iFrance counts nearly 1.3 million members interested in on-line tools, such as the creation and the hosting of personal pages, management of multiple e-mail, and by informative and entertainment contents.
iFrance, which also publishes its Portal in Spain and Italy, will keep using Open AdStream as its ad management solution on iespana.es and italia.com, respectively.
Jean-Philippe Midrouillet, sales director of iFrance, commented, "We have been successfully using Open AdStream for more than three years and it seemed to us relevant to capitalize on Real Media's added value, which is simultaneouly as a supplier of technology as well as a specialized AdSales company. We believe that we double our value by entrusting our Advertising space to a team with this deep level of expertise."
Christopher Wagner, CEO of Real Media Europe, "We are pleased to have expanded our relationship with iFrance to include national sales representation. Our French portfolio now offers a new and unique opportunity for Advertisers to target more than two millions unique viewers. We look forward to representing iFrance in the marketplace and helping them continue to grow their online ad revenue stream."
