Intel CEO Brian Krzanich announced a number of new deals at CES, saying the company will be working with ESPN and Red Bull Media House for design Intel-powered systems for athletes, with New Balance for tech footwear and smart sports watches, and Oakley for smart sport glasses.
The company also announced a multiyear partnership with The Recording Academy as part of its official "Next Generation of Grammy Moments" looking to bring technological innovation to the programme. The first artist to collaborate with Intel will be Lady Gaga.
These collaborations underscore the three trends that Krzanich said are shaping the future: the smart and connected world, technologies gaining human-like senses, and computing becoming ultra-personal.
Krzanich also wants Intel to continue addressing big societal challenges facing the technology industry and foreshadowed plans for a bold, new anti-online harassment effort with Vox Media, Recode and Lady Gaga's Born This Way Foundation to promote diversity and inclusion.
With ESPN, Intel will showcase the latest technology at the X Games Aspen 2016. The tiny, low power Inte Curie module will be integrated into the Men's Snowboard Slopestyle and Men's Snowboard Big Air competitions to provide real-time data on athlete performance such as in-air rotations, jump height, jump distance, speed, and force on landing.
With Red Bull Media House, Intel announced a global partnership that will extend into multiple genres and platforms. Red Bull Media House CTO Andreas Gall spoke about the Intel Curie technology, with the promise of more announcements to come in 2016 and beyond.
Intel is also working with Replay Technologies to deliver completely new viewing experiences for sports fans on broadcast, in the stadium, and in the home. Using Replay's freeD technology optimized for Intel platforms, sports fans will be able to re-watch key moments of sporting events from nearly every conceivable angle and share a custom created clip with the world. FreeD takes advantage of 6th Generation Intel Core processors and Intel server technology that has been optimized to deliver immersive entertainment experience.
Intel and New Balance will develop wearable technologies that connect athletes with technology to improve their athletic performance as part of New Balance's newly formed Digital Sport division. The companies spoke about customized 3-D printed midsoles enabled by Intel RealSense technology and disclosed plans to develop a smart sport watch available for the 2016 holiday season.
Oakley and Intel previewed the first look at "Radar Pace," smart eyewear featuring a voice-activated, real-time coaching system. The smart eyewear is designed to provide runners, cyclists and workout enthusiasts with in-the-moment feedback and analytics, helping to track progress and improve real-time performance.
