Internet advertising to exceed half of global ad spend in 2021 - study

Monday 22 July 2019 | 11:34 CET | News
Internet advertising will account for 52 percent of global advertising expenditure in 2021, exceeding the 50 percent mark for the first time, according to research by Zenith. That's up from the 47 percent of global ad spend in 2019 and 44 percent in 2018.

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.


Already registered?

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Internet
Countries: World
::: add a comment
This article is part of dossier


Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Global ad spend to grow 4.3% in 2020 as economic uncertainty offsets events boost

Published 10 Dec 2019 14:05 CET | World
Global ad spending will increase by 4.3 percent in 2020, according to the latest forecast from Zenith. Shrinking audiences in ...

Telenor merges classified ads ops 701Search with Singapore-based start-up Carousell

Published 21 Nov 2019 09:47 CET | Asia
Telenor Group said it will merge its online classified advertisement business, 701Search, with Carousell in an equity and cash ...

French digital advertising revenues up 12.6% to EUR 2.78 bln in H1

Published 02 Oct 2019 12:52 CET | France
Spending on digital advertising in France was up 12.6 percent year-on-year during the first six month of 2019 to EUR 2.78 ...

UK opens market study into online platforms, digital advertising market

Published 04 Jul 2019 11:14 CET | United Kingdom
The UK Competition and Markets Authority (CMA) has opened a market study into online platforms. Launched as part of its new ...

Serbian internet advertising grows 25% in 2018

Published 20 May 2019 11:00 CET | Serbia
About EUR 36.8 million was spent on online advertising in Serbia in 2018, which is 24.8 percent more than in the previous year, ...