KPN has launched its own Simyo brand in the Spanish market. KPN acts as MVNO in Spain on the Orange network. Through this MVNO, KPN leverages its expertise in executing MVNOs and multi-brand strategies outside its current footprint, Belgium, Germany and the Netherlands. The introduction of Simyo is part of the KPN strategy to deploy different brands, such as Base, in different markets in Europe. Simyo is a mobile prepaid concept based on online self-care. The pricing is EUR 0.09 per minute to all networks 24 hours a day. The same tariff goes for SMS. In addition, KPN has committed several wholesale partners, including Euphony and Interbank, to offer wireless services in cooperation with KPN.
