Only 17 percent of consumers in mature markets intend to buy a tablet in the next 12 months, according to Gartner. The survey of 19,000 consumers in the US, UK, France, China, Brazil and India revealed that users are less interested in the hardware and more interested in the applications and how devices using the cloud can interact with each other. Gartner’s survey also indicated that 48 percent of respondents don’t plan to replace a device until they absolutely have to, suggesting users are happy with their current tablets.
Other findings revealed in the study include the fact that the penetration of tablets has reached more than 66 percent of households in the US, with over 25 percent of households having two or more tablets. In addition, half of respondents said they plan to remain loyal to their current device, especially desktops (65 percent) and standard laptops (46 percent).
However, the survey also suggested that consumers seem increasingly uncertain about what device should replace their existing device, which, according to Gartner, indicates that users' wants and needs aren’t clearly met by current product offers.
