
Italy’s anti-trust regulator AGCM has fined Mediaset Premium, Sky Italia, Infront Italy SRL and the Italian football league a total of EUR 66 million for alleged collusion in the acquisition of TV football rights. Mediaset received the highest fine – amounting to EUR 51.4 million – for breaching competition laws during the 2014 sale of football TV rights with a view to excluding new entrants. Sky Italia was fined around EUR 4 million, while the Italian football league and Infront Italy SRL, the agency that managed the auction, were fined some EUR 1.9 million and EUR 9 million respectively. In a statement, Mediaset pledged to appeal against the decision, which it described as completely unfounded and “based on a theory built on sand."
The investigation was launched in May last year following the June 2014 decision by Italy's top tier football league to award rights to broadcast matches of the eight leading Serie A teams during 2015-2018 to Sky Italia and Mediaset after weeks of competing bids. Sky Italia was subsequently given the exclusive rights to air matches of the other 12 teams in Serie A, a package that had first been awarded to Mediaset. The total value of the TV rights for the 2015-18 period came to EUR 945 million per season, some EUR 114 million more than the previous three-year deal.