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Mediaset Premium gains 200,000 new subs since July - report

Monday 21 September 2015 | 14:48 CET | News
Italian commercial broadcaster Mediaset has attracted 200,000 new subscribers to its Mediaset Premium pay-TV offer since July, according to unnamed sources cited by Reuters. The rise in subscriber numbers has been boosted above all by the broadcaster's exclusive coverage of European Champions League football, especially prior to last week's debut of Italian teams Juventus and Roma. Mediaset has yet to provide any official figures, but CFO Marco Giordani confirmed that the company was targeting 300,000 new net adds by the end of the year, increasing the subscriber base from 1.7 million to 2.0

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Categories: Broadcast & Satellite
Companies: Mediaset
Countries: Italy
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