MENA audience for SVoD reaches 1.6 mln in Q3, up 19% from Q2

Monday 13 November 2017 | 10:09 CET | News

Subscription Video on Demand (SVoD) reached 1.6 million people in the third quarter of 2017 in the Middle East and North Africa (MENA), according to Dataxis latest research. This represents a growth of 19 percent compared with the previous quarter. Among the elements driving the growth are the arrival of Netflix, which helped raise awareness of the SVoD model in the region, as well as the multiplication of bundled offers with telecom operators.

However, strong disparities persist among countries in the zone, the growth being mainly driven by GCC countries Saudi Arabia, UAE and Kuwait. Although the market is still at an early stage, Dataxis' forecasts are positive, provided that the necessary components for a sustainable growth, such as partnerships with telecom operators and investments in attractive content, are met in the years to come.

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