0
Wireless

Microsoft smartphones take aim at niche markets - report

Monday 5 October 2015 | 09:57 CET | News
Microsoft is expected to announce at least two high-end Lumia smartphones at a media event in New York on 6 October, the Wall Street Journal reported, citing sources, who added that the company is no longer going for the mass market but for niche markets such as business, when it hopes its smartphone will have a competitive advantage. Microsoft is betting that shoppers and mobile-application developers will find it alluring to buy Windows smartphones, or write applications for them, in tandem with Windows PCs. To lure app makers who have treated Windows smartphones as an afterthought,

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Categories: Mobile & Wireless
Companies: Microsoft
Countries: World
::: add a comment
This article is part of dossier

iPhone


Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

Microsoft cuts more jobs in smartphones as focus narrows

Published 25 May 2016 11:10 CET | World
Microsoft announced plans to cut another 1,850 jobs at its smartphone business, as it narrows the focus to the enterprise market. ...

Microsoft maakt smartphones voor nichemarkten - WSJ

Published 05 Oct 2015 10:09 CET | World
Microsoft onthult minstens twee high-end Lumia smartphones op het persevenement in New York op 6 oktober, meldt de Wall Street ...