Microsoft smartphones take aim at niche markets - report

Monday 5 October 2015 | 09:57 CET | News
Microsoft is expected to announce at least two high-end Lumia smartphones at a media event in New York on 6 October, the Wall Street Journal reported, citing sources, who added that the company is no longer going for the mass market but for niche markets such as business, when it hopes its smartphone will have a competitive advantage. Microsoft is betting that shoppers and mobile-application developers will find it alluring to buy Windows smartphones, or write applications for them, in tandem with Windows PCs. To lure app makers who have treated Windows smartphones as an afterthought,

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Categories: Mobile & Wireless
Companies: Microsoft
Countries: World
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