Mobile coupon users to reach 1.05 bln by 2019

Tuesday 29 July 2014 | 20:13 CET | News
There are projected to be 1.05 billion mobile coupon users by 2019, up from just under 560 million in 2014, according to a new report from Juniper Research. The report found that the surge in user numbers would in large part be driven by increased retailer engagement with the various mobile channels. It stated that retailers were now integrating coupons into loyalty programmes to a far greater extent, while focusing on delivering coupons direct to consumers rather than relying on aggregator sites. 

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Categories: Mobile & Wireless
Countries: World
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