Overall mobile phone sales to end users fell 1.7 percent to 1.75 billion units in 2012, the first decline since 2009, according to Gartner, due to tough economic conditions, shifting consumer preferences and intense market competition worldwide. Mobile phone sales fell by 19.3 percent to 264.4 million units in the fourth quarter, while smartphone sales rose 38.3 percent to 207.7 million units in quarter. Gartner predicts that sales of worldwide smartphone sales to end users will be close to 1 billion units and overall mobile phone sales 1.9 billion units this year.
Samsung took a 22.7 percent share of the mobile phone market in the fourth quarter, up on 19.6 percent a year earlier, followed by Nokia with 18 percent (vs 23.4%), Apple with 9.2 percent (vs 7.4%), ZTE with 3.4 percent (vs 4%), LG with 3.2 percent (vs 3.5%), Huawei with 2.9 percent (vs 2.9%), TCL with 2.4 percent (vs 2.2%), Lenovo with 1.8 percent (vs 1.1%), and Sony and Motorola with 1.7 percent (vs 1.9% and 2.1%).
There is no manufacturer that can firmly claim third place in the worldwide smartphone market, Gupta said. by operating system, fourth quarter 2012 smartphone sales were led by Android at 69.7 percent (vs 51.3%), followed by iOS at 20.9 percent (vs 23.6%), BlackBerry at 3.5 percent (vs 8.8%), Microsoft at 3 percent (vs 1.8%), Bada at 1.3 percent (vs 2.1%), and Symbian at 1.2 percent (vs 11.6%).