Motorola, a global leader in wireless communications, announced a first-of-its-kind program offering consumers new wireless music experiences and simultaneously providing artists and record labels with a unique new way to reach music fans. The program provides consumers with downloadable packaged themes featuring music from a variety of rock, pop, hip-hop and R&B artists. The packaged themes include cutting edge technology, which delivers animated screensavers based on music videos, polyphonic ringtones of new songs, and wallpaper of artists' photos. Answering the global call for mobile personalization, this powerful new offering enables music fans to morph compatible Motorola phones into handheld tributes to existing favorites or newly discovered talent on the global music scene. Fans can act as artist advocates by playing ringtones for some albums that have yet to be released, creating early buzz and interest in new artist releases.
On March 17th, Motorola launched this unique two-part promotion called "MAKETHEMIXMOTO." Part one centers on fans voting and providing feedback on new music from several current and emerging bands from a variety of genres including Mr. Cheeks, New Found Glory and Something Corporate as well as All American Rejects, Cooler Kids, Thicke and Dani Stevenson.
In part two, consumers remix the featured artist’s music via Motorola’s unique MOTOMixer™ technology, which allows consumers to modify existing polyphonic ringtones and make their own creation – a ringtone remix. Fans then submit their remixed tune to the “MAKETHEMIXMOTO” challenge to win prizes ranging from chats with the featured artist of their ringtone choice to concert tickets and more.
“MAKETHEMIXMOTO” is just the latest example of Motorola’s commitment, with key carrier partners, to bring exciting, new-to-the-world experiences to the wireless space. Put top record labels, new and emerging performers, and state of the art wireless tech together, and you get a new kind of creative feedback loop – between fan and artist – that can be really compelling,” said Geoffrey Frost, corporate vice president of global marketing for Motorola. “This is next in a series of exciting partnerships to win the battle for consumer experience and build heat around the Motorola brand.”
The downloadable theme collections offer a new outlet for musical appreciation and provide fans with the ability to show their support for their favorite artists while they are on the go. In addition, artist information will be included on the campaign Web site incorporating news on the band’s latest album, hottest track for listening, digital music video, photographs and more.
