
Early designs from the project were posted on the company's blog. The design is based on what Motorola calls an endoskeleton (endo) and modules. The endo is the structural frame that holds all the phone's modules in place. A module can be anything, from a new application processor to a new display or keyboard, an extra battery, a pulse oximeter.
The company is working on the project with Dave Hakkens, the creator of Phonebloks, and the Phonebloks developer community is supporting the further development of Ara, including collecting feedback from consumers. Motorola said in a few months it will send an invitation to developers to start creating modules for the Ara platform, and an alpha release of the Module Developer’s Kit is expected sometime this winter.