MSN Mobile has launched a brand-new visual messaging service called "MagicTXT" which automatically "thinks" of an appropriate graphic for any SMS message, based on technology provided by FunMail Inc. of California and conVISUAL of Germany. The MagicTXT service will be launched through MSN Mobile to subscribers of Orange UK, Vodafone UK, O2 UK and T-Mobile UK on the shortcode 86101, reaching over 49 million wireless users.
"We think FunMail is a great application that will be of high interest to MSN Mobile and wireless subscribers in the UK," said James Leaver, Business Development Manager, MSN UK. "We are pleased to be working with FunMail and conVISUAL to bring this service to our users."
MagicTXT enables users to type in any text message, which is automatically converted to compelling relevant images starring characters such as Garfield and South Park. The image is then combined with the user's original message and sent to a recipient. For example, if a user types in "Let's go out for lunch" an image related to food or lunch would be selected, automatically combined with the original text, and passed to a recipient.
"We are delighted to be working with MSN Mobile and conVISUAL to launch this new MagicTXT service in the UK," said FunMail CEO Adam Lavine. "The UK market holds huge potential for FunMail's peer-topeer visual messaging technology, and MSN Mobile is a great partner for us to work with to unlock this potential."
"MagicTXT enhances mobile communication with emotions and fun," added conVISUAL CEO Thomas Wolf. "With FunMail and MSN we joined a fantastic partnership that offers the MSN UK userbase a new and unique quality of messaging."
