MTN South Africa has reiterated its commitment to continue its Free Twitter promotion, and has repriced its WhatsApp social media bundles. MTN brought in the Free Twitter promotion three years ago. Customers do not need to opt in and no minimum balance is required. A review of customer usage has revealed that 99.1 percent of all Twitter users on MTN are using substantially less than 500 MB every day, and 80 percent are using no more than 10 MB of Twitter data per day.
In April, MTN launched social bundles and introduced a monthly WhatsApp bundle of 1 GB for just ZAR 10. WhatsApp usage on the MTN network has increased by 300 percent in the past two months. The price of MTN's WhatsApp bundle will now rise to ZAR 30, but the most vulnerable customers who are currently spending less than ZAR 10 on WhatsApp per month, will be protected from the change in pricing, and will still have access to this low-cost WhatsApp bundle.
In the coming months, MTN will offer more personalised products through its MyMTNOffers service. These offers will be designed around the customers unique needs and offered directly to the customer, based on their location, usage, affordability and network capacity available.
