MTN South Africa has announced plans to launch a "DIY plan" called Shifta to allow customers to create their own postpaid packages by customising the duration, services and devices that suit their needs. MTN South Africa CEO Mteto Nyati said the new product will give customers the flexibility to choose all of the elements that go into their contracts, including being able to sign up for a one-month contract.
The online platform uses the concept of 'sliders'. Customers have a number of 'slider options' to select to make up their overall contract package. Once the various options have been selected, it builds up to a "subsidy" which shows how much the customer can spend on a range of different phones. MTN hopes to launch the new platform in the next six months.
