Netflix has signed a deal with Telltale Games and plans to add an interactive Minecraft series to its streaming service. Netflix confirmed to TechRadar that a five-part episode version of Telltale’s Minecraft: Story Mode will be added to its interactive stories after the summer. Netflix said the deal will be added to its growing collection of interactive stories, which includes Stretch Armstrong: The Breakout, Puss in Book: Trapped in an Epic Tale and Buddy Thunderstruck: The Maybe Pile. Netflix denied however that it had it had any plans of entering the gaming market. The company said it views this type of content as “interactive narrative storytelling.”
TechRadar noted a job listing on Netflix's website for a Manager of Interactive Licensing who will, among other things, "use games as a marketing tactic to capture demand and delight our member community (ex: Stranger Things: The Game)". This role will likely be pivotal in bringing more interactive experiences to the platform in the future, and potentially lead to more Netflix-branded game crossovers.
