News Corp chairman and CEO Rupert Murdoch has officially launched the 'The Daily', what it claims is the industry's first national daily news publication created especially for the iPad. Murdoch said that "new times demand new journalism". The Daily will offer a mix of text, photography, audio, video, information graphics, touch interactivity and real-time data and social feeds. The app is now available from the Apple App Store. Apple CEO Steve Jobs said that News Corp was redefining the news experience with The Daily and that iPad users would really embrace it. The Daily is the first application made available on the App Store as a subscription, which will be billed directly to an iTunes account. It will cost USD 0.99 per week or USD 39.99 for an annual subscription. Each day The Daily will publish up to 100 pages focused on six key areas: news, sports, gossip and celebrity, opinion, arts and life, and apps and games. It is led by Editor-in-Chief Jesse Angelo and Publisher Greg Clayman. The Daily will feature Sudoku and crossword puzzles, localized weather reports, and a customizable sports package that captures news on the user's favorite teams. Subscribers will also be able to leave comments on Daily stories in either written or audio form -- as well as bookmark them in-app to read later. The Daily is also changing the way advertising is offered and consumed within a news publication. Full-page ad units are completely interactive, customizable, and offer a rich mix of branding and direct response opportunities. Launch advertisers include HBO, Macy's, Paramount, Pepsi Max, Range Rover, Verizon, and Virgin Atlantic Airways.
