O2 UK has announced a new creative brand platform called Bubl, a loyal and reliable blue robot helping customers have the best possible service and experience with O2. The launch is supported by a multi-million pound ad campaign.
The new brand identity is designed to show how O2 puts customers at the heart of its brand. Just like the O2 network, Bubl is always there to help customers do everyday things, such as streaming TV, or doing business on the go. The campaign highlights the importance of connectivity in people's lives, and includes executions for both consumer and SMB customers.
The new campaign launches on 07 September with OOH placements across the UK, followed by localised versions in 5G hotspots. The campaign will also include innovative OOH formats such as 3D builds of Bubl in locations including Manchester's Northern Quarter, London's Westfield White City and Birmingham. The campaign will then be extended across all platforms from 12 September, starting with animated social formats, additional OOH and evening TV ads. The campaign will run until 31 October.
