About 31 percent of all Dutch consumers have bought their mobile tariff via internet, and when buying via internet most consumers say they used the operators' e-shop, according to the new 'Dutch Mobile Consumer' report from Telecompaper. However there is a large difference whether the consumer buys prepaid, postpaid, a package or Sim Only. More than 50 percent of all postpaid Sim Only purchases are done via the internet with Telfort being by far the most active mobile service provider when it comes to selling postpaid via internet. Of all the consumers that bought a Telfort postpaid package or Sim only, more than 60 percent did so via internet. The study also found that Hi has the youngest installed based from all mobile operators. Almost 60 percent of all Hi customers are younger than 40 years, whereas Tele2 (with 30 percent) has the lowest share of customers with an age up to 40 year. Tele2's installed base also has the largest share of customers with an age between 50 and 65, with 45 percent. Of all providers, KPN has the largest share of men with 55 percent of its installed base, whereas Hi has the largest share of women in its installed base.
