Orange acquires 2.4 percent stake in Mediametrie

Monday 5 July 2021 | 08:36 CET | News
Orange has grown its investment portfolio with a participation in France-based audience measurement specialist Mediametrie. Taking a 2.4 percent equity stake, the telecom group will be represented on the company's board by the deputy CEO of Orange France, Michel Jumeau, who said that the investment fitted into the strategy to play a role in the data-driven TV and digital advertising space.

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Categories: Internet
Companies: Orange / Orange France
Countries: France
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