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Over 1.6 mln unique TVE users accessed DirecTV World Cup coverage

Tuesday 28 August 2018 | 09:59 CET | News
A&T's pay-TV unit DirecTV has revealed audience figures for its coverage of the 2018 FIFA World Cup in Russia, with more than 1.6 million unique users accessing content through the company's TVE (TV Everywhere) platforms, an increase of 70 percent compared to the 2014 World Cup in Brazil. There were also 26 million streaming views, with an average connection time during games of more than one and a half hours, accessed mainly through the company's sports app (70%). DirecTV added that daily access registered an increase of 160 percent compared to the 2014 World Cup, with an average of 6

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Categories: Broadcast & Satellite
Companies: DirecTV
Countries: Latin America
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