In addition to providing valuable data about how an artist’s music is performing on Pandora, AMP now features a dynamic feed of an artist’s campaign activity as well as performance metrics and suggestions for new campaigns. AMPcast, in limited release since it launched earlier in 2016, is now open to all artists. Its new features give artists the ability to geo-target Artist Audio Messages, share these messages via social networks or save draft messages to edit at a later time, all from the Pandora mobile app.
To promote singles, albums, shows or tours, artists can design and schedule integrated campaigns on AMP leveraging a combination of tools that drive listener engagement, namely Artist Audio Messages, Featured Tracks and Ticketfly Integration.
