Ping Mobile LLC, has started a new service in the US, which sends registered users mobile coupons and vouchers from their favorite retail stores directly to their mobile phones in the form of SMS. The MAX Platform of Emexus drives the PingRewards program. MAX enables the company to provide top of-the-line security for users' personal information; while at the same time delivering targeted, value-rich mobile content in the form of coupons, vouchers and discounts directly to these users' cellular phones. The PingRewards coupons and vouchers are then redeemed and cashed-in at participating store locations.
Nicole Mayram, Executive Vice President & Co-Founder of Ping Mobile comments: "Emexus provided Ping Mobile with the SMS gateway platform that we needed in order to design and implement our proprietary mobile marketing campaign management system. This has greatly distinguished the PingRewards(TM) mobile marketing service from other SMS coupon and cellular text message advertising platforms, which are less effective when it comes to measuring results and delivering high quality mobile marketing campaigns for retail advertising clients."
Retail vendors sign on as advertising partners via a "pay per coupon" mechanism that allows them access to a brand new, performance-based, and revenue generating channel of communication with customers who they would otherwise not be able to reach.
Ping Mobile currently provides the PingRewards Service free to all users, who receive marketing and promotional messages based on shopping preferences that they've defined during registration. The double opt-in procedure ensures that Ping Mobile's clients receive exclusive, premium and 100% targeted mobile number lists to use for their ongoing marketing, advertising and promotional activities.
PingRewards is the brain child of former online advertising executive, Shira Simmonds. "Our goal is to provide retail vendors with an innovative way to communicate their marketing messages to consumers, essentially delivering these messages directly into the hands of an audience that is not only targeted, but also eager and receptive to receiving these communications from those specific vendors." She continued by explaining that "our system is very advanced, and allows retailers to manage and execute mobile campaigns on a monthly, weekly, daily or even hourly basis. Basically, anytime they need a boost in sales and in-store traffic, they turn to PingRewards."
Mrs. Simmonds' partner and Ping Mobile co-founder Nicole Mayraz agreed, stating that the "retail store owners are very excited about working with us, since they really see the potential for all the ongoing consumer marketing opportunities they now have at their disposal by partnering with Ping Mobile, and through their ongoing participation with the PingRewards Service." Mrs. Simmonds added, "it was also the knowledge that they'd be saving significant amounts of previously wasted dollars by not having to print up and send out paper coupons - which people often forget to bring with them when they're out shopping – as well as the exclusive opportunity we provide our retail clients for instant customer acquisition via our mobile registration option."
The mobile registration option gives retail store owners the "on-the-spot" capability to acquire new customers to the mobile coupon service. Ping Mobile provides store owners who choose this option with a PingRewards in-store advertising poster, which contains the stores' personalized keyword and the short code number PING2 (74642).
The customer simply types in that keyword and sends it as a text message to Ping Mobile. They are instantly registered to the PingRewards service with that retail vendor automatically listed in their "Favorites", and they receive their first redeemable coupon for that store location within 60 seconds.
Both the online and mobile phone-based registration for the PingRewards service is free to all users, alth
