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General

Rakuten inks EUR 55 mln/yr Barcelona shirt sponsorship deal

Thursday 17 November 2016 | 08:42 CET | News
Japanese e-commerce platform Rakuten has reached a four-year shirt sponsorship deal with Spanish football champions Barcelona worth EUR 55 million a year. In a statement, the Japanese company said the agreement will see it become Barcelona's Main Global Partner and its first-ever Global Innovation and Entertainment Partner starting from the 2017-18 campaign, with an option to be extended into a fifth season. The club will also earn a further EUR 1.5 million each time they win Spain's La Liga and an additional EUR 5 million every time they win the Champions League.

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Categories: General
Companies: Rakuten Mobile / Viber
Countries: Spain
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