Samsung Electronics has announced that its 2019 QLED TV lineup will offer a ‘Magic Screen’ feature, designed to display various content including world-renowned works of art, even when the TV screen is turned off. Through the Magic Screen feature, content such as daily news headlines, weather updates, photos and music can be accessed from the TV screen.
Samsung has also collaborated with artists Tali Lennox and Scholten & Baijings to display their artworks on the QLED TV using the Magic Screen feature. “We plan to expand content for Magic Screen by collaborating with young, talented artists over the next several years to give our customers more meaningful ways to enjoy their QLED TVs”, said Jongsuk Choo, EVP of Visual Display Business at Samsung Electronics.
