
Samsung launches Galaxy S in China

Samsung Electronics announced the launch of its Galaxy 3 phone with all three of China's mobile operators. The Galaxy S will be available on three different 3G standards, with China Telecom offering a CDMA2000 device (SCH-I909), China Mobile providing a TD-SCDMA model (GT-I9008), and China Unicom marketing a WCDMA version (GT-I9088). Starting with the launch of the Samsung Galaxy S for China Telecom this September, all three phones will be launched in the Chinese market this year. Samsung made the announcement during a event at the China World Exhibition in Beijing. The Galaxy S features a 4-inch Super AMOLED screen and a 1 GHz application processor. Samsung's Galaxy S model for China Telecom has dual-standby, supporting both CDMA and GSM networks. The China Mobile device will incorporate the Chinese CMMB mobile TV service and is powered by the Ophone 2.0 platform. Korea's JoongAng Daily reported from the event that Samsung is aiming to be the number one handset provider in China by next year. The company is primarily targeting high-end users in China. The company currently has a 25 percent share of the Chinese handset market, behind Nokia which holds a 40 percent share. Samsung sells its phones for around CNY 1,500 to 2,000 while Nokia prices its handsets at CNY 700 to 800. Samsung will focus marketing on the newly-launched Samsung Galaxy S, targeting the high-income bracket.
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